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Contents
A stronger employer brand
CSR is also a lever for attractiveness. “Our employees appre-
ciate working for a company that invests a signif icant proportion
of its prof its in tangible action underlines Richard
Aligning sustainable transformation and industrial innovation
strengthens internal commitment and competitiveness But
there is still work to be done to complete the transition We still
need to make progress on material traceability and data reliabi
lity but each step brings us a little closer to a resilient model he
concludes
Getting teams on board
Employee buy-in is essential. This requires active education
and total transparency about the transformation objectives and
what is required. “We explain why we do what we do, because
people need to understand the rationale. It’s about doing every-
thing we can to ensure a strong and sustainable future for the
company and making sure that we are proud of our positive im-
pacts on the environment and society,” says Richard.
Our commitment has been strengthened by initiatives such
as strategy meetings open to all, where CSR progress and
challenges are shared. The idea is for every employee to feel in-
volved and engaged, so that the transition becomes a collective
project.
Taking concrete action
“The CSR strategy involves translating the company’s vision
between now and 2030 into concrete, measurable actions that
align with Petzl’s industrial ambitions,” says Richard.
To realise these actions, we use the ‘1% CSR’, an internal fund
that f inances transition projects such as improving buildings’ en-
ergy ef f iciency, research into less impactful materials, and tools
such a
s the European Glimpact platform, used to measure ove-
rall environmental impact and reduce it ef fectively. The goal is to
have a precise idea of emission factors in order to guide work
to reduce emissions. “Without a reliable carbon footprint, it’s im-
possible to measure any real reduction in our impact,” he insists.
Raw materials and goods transport, responsible for 60% of
the company’s emissions, are at the heart of the transition. Mo-
reover, when there were signif icant environmental gains to be
ma
de, eco-design was prioritised, sometimes even to the de-
triment of prof itability. “This shows that we are prepared to put
sus
tainability before immediate prof itability says our CSR ma
nager with not a little pride
In order to go further a bonusmalus system has been intro
duced The most environmentallyfriendly products become
more competitive internally while those that do not meet our
ecodesign criteria are penalised he explains This system is
based on systematic life cycle analysis LCA and precise cri
teria such as the carbon footprint or the use of biosourced or
recycled materials By directly inf luencing the business case for
products it guides the decisions of project and marketing ma
nagers helping them to adopt more sustainable solutions
CSR as a Vector for
Strategic Alignment
Recovering 100% of our waste, rethinking the way we
make our products to limit their footprint investing 1
of our annual turnover in the environmental transition
and more At Petzl we are using CSR as a lever for in
dustrial performance and making ambitious choices
As Petzls CSR manager Richard Cousin has been
working on this transition for two years spearheading
the initiative within the company He and his team of
f ive dedicated to CSR projects play a central role in
aligning environmental transformation and economic
objectives while bringing stakeholders together
60
%
‘Share of raw
materials and
goods transport in
the company’s
emissions’
Richard Cousin
CSR Manager
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